E-Commerce Platform Redesign
A mid-market online retailer was losing ground to faster competitors. Their legacy storefront loaded slowly on mobile, the checkout flow bled conversions, and their product catalog was poorly organized. We rebuilt the entire front end with performance-first architecture, streamlined the checkout to three steps, and restructured the catalog for intuitive browsing. Mobile revenue doubled within 60 days of launch, and the client recouped the entire project investment inside the first quarter.